Web apps · built to be used

Simple software for a complex world.

Five focused apps, each built to do one job well — right now that job is closing deals. No bloat. No 40-field setup screens. Software your team opens on Tuesday because it helped on Monday.

See the apps →
Not sure which fits? Tell us about your business — we'll point you at the right one. No deck, no pressure.
H2x App Library 5 apps
GapLine
Sales CRM · gap-selling process
Live
PM Tracker
Maintenance schedules · work orders
Live
MPC Cash
Cash control for owner-operators
Live
Velocity HELOC
Mortgage payoff tracker
Live
Velocity Credit Card
Debt payoff tracker
Live
Built for
Sales teams Owner-operators Small business ops Personal finance
Why simple

Most software fails the same way: nobody uses it.

/01
You bought the big CRM. Nobody logs into the big CRM.
When a tool asks for more than it gives back, your team quietly stops opening it. The real pipeline lives in a spreadsheet, a notebook, and somebody's memory. You're paying monthly for software that's become a login screen.
/02
Off-the-shelf makes you work its way.
Your six-stage sales process becomes their eleven-stage pipeline. Your weekly maintenance report becomes their dashboard nobody asked for. Every workaround costs a little time, forever.
/03
Custom builds start at "call us for pricing."
Agencies quote months and five figures for what should be a focused tool. So most businesses settle for almost-fits. There's a middle path: working software, tailored to you, without the agency invoice.

That's the whole reason H2x exists. Small apps, sharp edges, no filler — built by people who'd rather ship you something useful this month than sell you a platform you'll fight for a year.

The apps

Five apps. Each does one job well.

Live, working software — not mockups. Click through them, or just watch.

gapline · sales pipeline
The easy CRM that finds the gap.

A CRM for people who don't like CRMs. GapLine walks every prospect through a six-stage gap-selling process and asks your reps for exactly one thing: what moves the deal.

  • One screen per account — calls, notes, next steps
  • Installs on your phone; dictate notes from the parking lot
  • Manager-certified wins, so the pipeline stays honest
Visit the app →
Account · Kelly Build & Renovation
Research & Qualify · done
First Contact · done
Gap Validation · next: site visit Thu
Proposal & Pricing
Commitment
pm tracker · this week
Preventive maintenance that actually gets done.

Every machine, every PM schedule, every work order in one place. Complete a PM and the next due date advances on its own. The weekly report your boss wants? One click, done.

  • Per-machine schedules, weekly through annual
  • Open & closed work orders with vendor status
  • Weekly reports with one-click CSV export
PM Schedule · Week of Mar 2
Flexo Press 2Monthly PM · due Mar 1Due
Die CutterWeekly PM · completed MonDone
BalerWO #214 · new hydraulic lineWaiting on vendor
Conveyor BQuarterly PM · next in MayOn track
cash.operationslaunchpad.com
Know your cash position in minutes, not month-end.

A cash control system for owner-operators. Set minimum positions, check them weekly, and know what's actually safe to spend before the bank balance surprises you.

  • Weekly cash check-in that takes minutes
  • Installs from the browser, works offline
  • Runs entirely on your device — your numbers stay yours
Visit the app →
Positions · this week
Operating$41,200 / $35,000 min
Payroll$28,500 / $27,000 min
Tax reserve$12,900 / $15,000 min
Safe to spend$6,200
vbheloc.thedebtmechanic.com
Pay off your mortgage years ahead of schedule.

Built for HELOC velocity banking. Model your chunk strategy, track every payment against the plan, and watch the payoff date pull closer as the interest savings stack up.

  • Models your chunking strategy before you commit
  • Tracks actual progress against the plan
  • Shows interest saved and the new payoff date
Visit the app →
Balance over time
standard payoff velocity plan
velocity credit card · tracker
The same velocity math — no HELOC required.

Velocity banking with the card already in your wallet. Use your credit card's float to attack debt faster, with a tracker that keeps the strategy honest week after week.

  • Works with your existing card — no new accounts
  • Weekly tracking keeps the plan on rails
  • See payoff dates move as you go
Debt payoff · month 7
$11,340 paid
$6,410 to go · 5 months ahead of minimum-payment schedule

Sixth app: yours. If your business runs on a spreadsheet that's grown out of control, that's usually a focused app waiting to be built. Tell us the job — we'll tell you what it takes.

Fully customizable

Off the shelf, on your terms.

Every app in the library starts working on day one, and none of them are locked. We tailor fields, stages, branding, and integrations to match how your business already works. You're not buying seats on someone else's roadmap — you're getting software shaped to yours.

Your process, not ours.

Stages, fields, and workflows renamed and rebuilt around how your team actually sells, tracks, and follows up.

Your name on the door.

Logo, colors, and domain — the app looks like yours, because it is. White-label options available.

Your tools, connected.

Calendar, email, SMS, phone — the apps plug into what you already use instead of replacing it.

How it works

First call to your team using it, in weeks.

Week 0
Pick an app, or describe a problem.
Twenty minutes, no slides. Tell us what your business does and where the friction is. We'll show you which app fits — and say so plainly if none of them do.
Weeks 1–2
We fit it to your business.
Your fields, your stages, your branding, your integrations. You review a working version, not a spec document, and we tune it until it matches how your team works.
Ongoing
Your team actually uses it.
Because it's simple, adoption isn't a project — it's day one. We stay on to tune, extend, and support as your business changes.
FAQ

Questions owners actually ask.

Both. Each app is live, working software you can use as-is. When you want it fitted to your business — your fields, process, branding, integrations — we customize it. You get custom-fit software without paying for a from-scratch build.
Fields, pipeline stages, workflows, branding, domain, and integrations. If your sales process has five stages instead of six, the app has five. If you call them "jobs" instead of "deals," so does the app. The software bends to your business — not the reverse.
No. Everything is a web app — it runs in the browser and installs on a phone straight from the browser. No servers to manage, no software to deploy, nothing for IT to babysit.
Depends on the app and how much tailoring you want. The personal finance tools are priced for individuals; the business apps are a flat monthly rate. We'll give you an exact number on the first call — no quote theater.
It's yours. Your records live in your account, and we never sell, share, or use your data to train anything outside your business. Some apps — like MPC Cash — run entirely on your device, so the data never leaves it at all.
Ready when you are

The world's complex enough. Your software shouldn't be.

Twenty minutes. Tell us what your business does — we'll show you the app that fits, working, before you spend a dollar.